Top 5 Australian Vegan Fashion Labels Leading The Scene in 2019. Over the last five years, Australia has shown unmatched growth and commitment towards the adoption of sustainability in fashion.
From a country known for its animal skins supplies to the global fashion industry, Australia has become a haven of cruelty-free and sustainable fashion labels. As such, the number of cruelty-free and sustainable Australian fashion labels using eco-friendly materials is growing faster than in any other country in the world.
On the one hand, the growth is attributed to the country’s access to a wide range of natural resources that emerging labels are now using in their fashion creations. On the other hand, the shift to cruelty-free and sustainable fashion is a reflection of the consumers’ growing awareness of the impact they have on the environment.
With that in mind, here are the Top 5 Australian vegan fashion labels we think you’ll love to wear this season.
1. Zhivago Australian Vegan Fashion
Meaning ‘daring’ in Russian, this West Australian sustainable fashion brand has built very fast a reputation for signature fusion creations.
Tailored to perfection ready-to-wear creations, this avant-garde brand produces ‘show-stopping’ red carpet gowns. Co-designed by longtime friends, Lara Kovacevich and Lydia Tsvetnenko, Zhivago was launched at the 2012 Perth Fashion Festival to widespread critical acclaim.
Over the past three years, Zhivago became the choice of an enviable list of A-class celebrities such as Katy Perry, Lady Gaga, Kendall and Kylie Jenner, Dannii Minogue, Giuliana Rancic, and many, many more.
2. No Saints Australian Vegan Fashion
Around mid-2017, the founder of No Saints became increasingly more interested in animal welfare. Shortly, the interest became a passion, quickly followed by the decision to go fully vegan. Soon after, Caroline realised that there is a massive issue with her decision of going vegan.
As a highly fashionable individual, Caroline found it very hard to find appealing leather-free apparel and accessories no matter how hard she looked. Rather than sit and wait a few years until more cruelty-free and sustainable fashion labels were launched – perhaps with some exclusive designs in their offerings – Caroline decided it is time to launch her own vegan fashion brand.
This is how in mid-2018, No Saints, one of the most beautiful Australian-based conscious fashion labels was born.
All No Saints’ creations are made with nature-friendly materials. Some of the most popular materials used so far are the ‘apple leather’, a natural material made in Italy from discarded apple peels, and Piñatex, a leather-like alternative made from pineapple leaf fibres.
3. Ahimsa Collective Australian Vegan Fashion
Ahimsa is a brand we love for so many reasons. One of them is their dedication, just like us here at WTVOX, to not only reduce the fashion industry’s footprint but even fight to reverse it.
Derived from the Sanskrit, Ahimsa means ‘not to injure’ and ‘compassion’ and is one of the cardinal virtues and an essential tenet of Jainism, Hinduism, and Buddhism. Ahimsa states that all living beings have the spark of the divine spiritual energy; therefore, to hurt another being is to hurt oneself.
To us, the sustainable Australian fashion label Ahimsa is a true luxury accessories label. Dedicated to products made from eco-friendly materials with no harm to other living beings, we recommend their products with great pleasure.
4. NAGNATA Australian Vegan Fashion
This sustainable Australian fashion label points to another wonderful choice for a very suggestive name. Inspired by the Sanskrit word ‘nagnatA’, NAGNATA translates as nakedness, and it alludes to clean fashion; raw, exposed and in ones’ natural state.
NAGNATA was founded by Laura May, an Australian fashion designer, stylist and creative director and her sister Hannah, a textile artist and photographer.
As an Australian vegan fashion brand, NAGNATA combines high-end designs with modern athleisure constructions in a contemporary sportswear offering, almost unique to lovers of sports and fashion.
But behind the beautiful artisan collaborations and unique designs lines, the designers seek to end the rampant consumerism of fast fashion through a constant focus on sustainability and cruelty-free practices.
5. Black Caviar Designs Australian Vegan Fashion
This Australian fashion label was launched by Anthony and Sonia in a quite interesting if not humble journey. Years later, Black Caviar Designs label has become a fully-fledged Australian fashion label with a wide range of products.
Launched out of personal needs, and later with a focus on creating conscious creations, more than a decade later, Black Caviar Designs creations are globally recognised, excitingly fashionable, bold and tenacious.
Positioned as the next-generation fashion creations, designed to protect the planet while giving women a profound sense of empowerment, the label seeks to reinforce the importance of ethical values and their worthiness in society.
Hoping you like my Top 5 cruelty-free and sustainable Australian fashion labels, I’d like to end the article with a personal thought: It is a shame that ‘conscious fashion terms’ are still confused or interchangeably used by consumers.
While experts argue on their meanings, some fashion brands use these terms to trick customers into buying their products in disgusting forms of greenwashing.
And while it seems that Australian fashion consumers are very educated in recognising vegan materials, good working conditions, and everything modern fashion brands should stand for, there are some rogue Australian fashion labels out there milking the vegan brand.
Be careful who you trust, not everything that glitters is gold!
Finally, if you liked the article and want to stay updated with the latest trends and styles from the world of conscious fashion, find and follow @WTVOX on Instagram, Twitter and all other social media platforms.
You can also join the Future of Fashion Group on Facebook for daily engaging discussions on fashion innovation and where the fashion industry is going, and finally, make sure you subscribe to our newsletter for lightning-quick updates, delivered directly to your inbox.