WEARABLE EXPERIENCE

/ id / Fashion

Inspired by Freud’s theory seeing the ‘ID’ as the subconscious part that dictates one’s identity, and knowing that what we wear plays a significant role on our self construct, the [ / id / ] fashion label is an explicit concentration of one’s desires and impulses.

But, with the goal of having a positive social impact, / id / is, first and foremost, a responsible fashion brand creating daring feminine silhouettes with a combination of fun, sophisticated and bold elements.

Designed in London and handcrafted in Tbilisi by a small team of creative and passionate women / id / label creates sustainable fashion that adorns the body of the wearer with exquisite styles and forms, and communicates as a new transformational force, for a better world.

SLOW FASHION FLAVOURS

/ id / World

Eco-friendly Luxury Fashion

ECO-CONSCIOUS

The brand has a holistic approach towards sustainability, from design and fabrics to social and ecological impact.

Limited Edition Luxury Fashion

LIMITED EDITION

Unique, limited editions and bespoke pieces that enhance the connection between the garment, nature, and the wearer.

Artisanal Luxury Fashion Icon

ARTISANAL

Empowering local makers by creating an environment where they learn new skills, feel valued, earn and fulfil their potential.

upcycled-icon

UPCYCLED

Committed to achieving zero-waste, /id/ uses pre-consumer textile waste upcycling them into highly desirable garments.

WEARABLE EXPERIENCE

/ id / Fashion

Inspired by Freud’s theory seeing the ‘ID’ as the subconscious part that dictates one’s identity, and knowing that what we wear plays a significant role on our self construct, the [ / id / ] fashion label is an explicit concentration of one’s desires and impulses.

But, with the goal of having a positive social impact, / id / is, first and foremost, a responsible fashion brand creating daring feminine silhouettes with a combination of fun, sophisticated and bold elements.

Designed in London and handcrafted in Tbilisi by a small team of creative and passionate women / id / label creates sustainable fashion that adorns the body of the wearer with exquisite styles and forms, and communicates as a new transformational force, for a better world.

SLOW FASHION FLAVOURS

/ id / World

Eco-friendly Luxury Fashion ECO-CONSCIOUS

The brand has a holistic approach towards sustainability, from design and fabrics to social and ecological impact.

Limited Edition Luxury Fashion LIMITED EDITION

Unique, limited editions and bespoke pieces that enhance the connection between the garment, nature, and the wearer.

Artisanal Luxury Fashion Icon ARTISANAL

Empowering local makers by creating an environment where they learn new skills, feel valued, earn and fulfil their potential.

UPCYCLED

Committed to achieving zero-waste, /id/ uses pre-consumer textile waste upcycling them into highly desirable garments.