Inspired by Freud’s theory seeing the ‘ID’ as the subconscious part that dictates one’s identity, and knowing that what we wear plays a significant role on our self construct, the [ / id / ] fashion label is an explicit concentration of one’s desires and impulses.

But, with the goal of having a positive social impact, / id / is, first and foremost, a responsible fashion brand creating daring feminine silhouettes with a combination of fun, sophisticated and bold elements.

Designed in London and handcrafted in Tbilisi by a small team of creative and passionate women / id / label creates sustainable fashion that adorns the body of the wearer with exquisite styles and forms, and communicates as a new transformational force, for a better world.