FROM APPLES, NOT ANIMALS

Happy Genie

HAPPY GENIE – A story of astonishing luxury and taste. Happy Genie’s exalting journey which starts with sun-kissed apples grown and juiced in Bolzano, Italy, turned into eco-friendly and gorgeously adorned canvases in Florence – the city of Renaissance, sculptures, churches, palaces, and unmatched cultural richness – to be finally ‘baptised’ into hand-embossed designer handbags by the artisans of Varese.

Happy Genie, a Swiss-based designer fashion label is the world’s first to create modular and multifunctional handbags from apples under the concept of ‘one bag, multiple options, today and tomorrow’.

Innovative, sustainable, and cruelty-free creations, Happy Genie’s handbags can be occasion-transformed through changeable clutches letting the wearer express both, exquisite stylistic taste and respect for people, animals, and the planet.

ETHICAL TODAY AND TOMORROW

Distinctive Sophistication

Vegan Luxury Fashion Icon

VEGAN LUXURY

Exquisite vegan materials, minimal water consumption, low CO2 emissions put Happy Genie at the top of the luxury fashion revolution.

Artisanal Luxury Fashion Icon

ITALIAN CRAFTSMANSHIP

Happy Genie’s emphasises on responsible creations that preserve traditional craftsmanship skills and fair working conditions.

Eco-friendly Luxury Fashion

ECO-CONSCIOUS PRODUCTION

Happy Genie selects partners with great care, based on their compliance with stringent social and environmental standards.

Smart Tech

MODULAR DESIGN

Happy Genie’s multifunctional modular design bags change looks and colours ready to match every style, outfit, and occasion.