FROM APPLES, NOT ANIMALS
Happy Genie
HAPPY GENIE – A story of astonishing luxury and taste. Happy Genie’s exalting journey which starts with sun-kissed apples grown and juiced in Bolzano, Italy, turned into eco-friendly and gorgeously adorned canvases in Florence – the city of Renaissance, sculptures, churches, palaces, and unmatched cultural richness – to be finally ‘baptised’ into hand-embossed designer handbags by the artisans of Varese.
Happy Genie, a Swiss-based designer fashion label is the world’s first to create modular and multifunctional handbags from apples under the concept of ‘one bag, multiple options, today and tomorrow’.
Innovative, sustainable, and cruelty-free creations, Happy Genie’s handbags can be occasion-transformed through changeable clutches letting the wearer express both, exquisite stylistic taste and respect for people, animals, and the planet.
ETHICAL TODAY AND TOMORROW
Distinctive Sophistication
VEGAN LUXURY
Exquisite vegan materials, minimal water consumption, low CO2 emissions put Happy Genie at the top of the luxury fashion revolution.
ITALIAN CRAFTSMANSHIP
Happy Genie’s emphasises on responsible creations that preserve traditional craftsmanship skills and fair working conditions.
ECO-CONSCIOUS PRODUCTION
Happy Genie selects partners with great care, based on their compliance with stringent social and environmental standards.
MODULAR DESIGN
Happy Genie’s multifunctional modular design bags change looks and colours ready to match every style, outfit, and occasion.
