GO AS U.R FASHION CONCEPT
Girls On The Go
‘go as u.r’, an innovative Belgian designer fuses traditional concepts of active life with the notion of urban cosmopolitanism through uncommon sportswear styles and bold combinations of colours, movements and expressions.
To create ‘future-proof’ fashion, the Belgian label blends high-performance, yet low-impact, innovative materials with simple, yet powerful, feminine silhouettes, to build light and long-lasting on-the-go fashion formulations.
‘go as u.r’ concept goes beyond mere clothing, it is a state of mind, a desire to be bold and free, to experience, to explore, to express; to celebrate a confident and even rebellious attitude.
FUNCTION X FASHION
On The Go Label
ARTISAN-MADE
Blending the craft of local artisans from Belgium, Italy, and Portugal with urban fashion styles into bold and uncommon sportswear collections.
UPCYCLED
Closing the loop through a circular design philosophy, use of upcycling techniques and innovative regenerated fibres, such as eucalyptus cellulose.
ECO-CONSCIOUS
Bold and colourful combinations of natural materials and eco-conscious fashion design inspired by the simplicity and sophistication of nature.
VEGAN
Celebration of a rebellious attitude that rejects the idea of animal cruelty, portrayed by powerful fashion expression, and choice of materials.
CONFIDENT AND BOLD
Powerful Simplicity
GO AS U.R FASHION CONCEPT
Girls On The Go
‘go as u.r’, an innovative Belgian designer fuses traditional concepts of active life with the notion of urban cosmopolitanism through uncommon sportswear styles and bold combinations of colours, movements and expressions.
To create ‘future-proof’ fashion, the Belgian label blends high-performance, yet low-impact, innovative materials with simple, yet powerful, feminine silhouettes, to build light and long-lasting on-the-go fashion formulations.
‘go as u.r’ concept goes beyond mere clothing, it is a state of mind, a desire to be bold and free, to experience, to explore, to express; to celebrate a confident and even rebellious attitude.
FUNCTION X FASHION
On The Go Label
ARTISAN-MADE
Blending the craft of local artisans from Belgium, Italy, and Portugal with urban fashion styles into bold and uncommon sportswear collections.
UPCYCLED
Closing the loop through a circular design philosophy, use of upcycling techniques and innovative regenerated fibres, such as eucalyptus cellulose.
ECO-CONSCIOUS
Bold and colourful combinations of natural materials and eco-conscious fashion design inspired by the simplicity and sophistication of nature.
VEGAN
Celebration of a rebellious attitude that rejects the idea of animal cruelty, portrayed by powerful fashion expression, and choice of materials.
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