GO AS U.R FASHION CONCEPT

Girls On The Go

‘go as u.r’, an innovative Belgian designer fuses traditional concepts of active life with the notion of urban cosmopolitanism through uncommon sportswear styles and bold combinations of colours, movements and expressions.

To create ‘future-proof’ fashion, the Belgian label blends high-performance, yet low-impact, innovative materials with simple, yet powerful, feminine silhouettes, to build light and long-lasting on-the-go fashion formulations.

‘go as u.r’ concept goes beyond mere clothing, it is a state of mind, a desire to be bold and free, to experience, to explore, to express; to celebrate a confident and even rebellious attitude.

FUNCTION X FASHION

On The Go Label

Artisanal Luxury Fashion Icon

ARTISAN-MADE

Blending the craft of local artisans from Belgium, Italy, and Portugal with urban fashion styles into bold and uncommon sportswear collections.

upcycled-icon

UPCYCLED

Closing the loop through a circular design philosophy, use of upcycling techniques and innovative regenerated fibres, such as eucalyptus cellulose.

Eco-friendly Luxury Fashion

ECO-CONSCIOUS

Bold and colourful combinations of natural materials and eco-conscious fashion design inspired by the simplicity and sophistication of nature.

Vegan Luxury Fashion Icon

VEGAN

Celebration of a rebellious attitude that rejects the idea of animal cruelty, portrayed by powerful fashion expression, and choice of materials.

GO AS U.R FASHION CONCEPT

Girls On The Go

‘go as u.r’, an innovative Belgian designer fuses traditional concepts of active life with the notion of urban cosmopolitanism through uncommon sportswear styles and bold combinations of colours, movements and expressions.

To create ‘future-proof’ fashion, the Belgian label blends high-performance, yet low-impact, innovative materials with simple, yet powerful, feminine silhouettes, to build light and long-lasting on-the-go fashion formulations.

‘go as u.r’ concept goes beyond mere clothing, it is a state of mind, a desire to be bold and free, to experience, to explore, to express; to celebrate a confident and even rebellious attitude.

FUNCTION X FASHION

On The Go Label

Artisanal Luxury Fashion Icon ARTISAN-MADE

Blending the craft of local artisans from Belgium, Italy, and Portugal with urban fashion styles into bold and uncommon sportswear collections.

UPCYCLED

Closing the loop through a circular design philosophy, use of upcycling techniques and innovative regenerated fibres, such as eucalyptus cellulose.

Eco-friendly Luxury Fashion ECO-CONSCIOUS

Bold and colourful combinations of natural materials and eco-conscious fashion design inspired by the simplicity and sophistication of nature.

Vegan Luxury Fashion Icon VEGAN

Celebration of a rebellious attitude that rejects the idea of animal cruelty, portrayed by powerful fashion expression, and choice of materials.