ELEKTROCOUTURE INTERACTIVE FASHION

Language of Light

Discover the haute-couture of tomorrow through the language of light and futuristic fashion design. ElektroCouture has opened the gates of high-end technological fashion craftsmanship by symbiotically fusing traditional couture and expert artisanal skills with innovative materials in unique formulations and compelling narratives of wearable art.

Boldly positioned at the frontier of breakthrough fashion couture, ElektroCouture is the world’s first ready-to-wear fashion brand that has successfully managed to augment couture with technology, in highly aesthetic and elegant creations that redefine the classic concept of fashion.

UNIQUE FASHION FORMULATIONS

ElektroCouture World

Smart Tech

E-BROIDERY

At the forefront of fashion innovation -3d printed elements, laser cut patterns, futuristic materials and ‘e-broidery’ techniques.

Artisanal Luxury Fashion Icon

MODERN CRAFTSMANSHIP

Handmade creations by experts in fashion tech couture, rare artisanal skills, and unique computer-generated patterns.

Limited Edition Luxury Fashion

ONE OF A KIND

Creations that redefine the concept of fashion through some of the most acclaimed high-end couture pieces of modern times.

COMPELLING NARRATIVES

Style Icon

In memory of Marlene Dietrich – internationally acclaimed actress, legendary style icon, role model, and true visionary, ahead of her times.

Despite having a charismatic personality that always lit up the stage, Marlene Dietrich yearned for more – an interactive garment that could glow to puzzle the audience and leave them speechless.

VISIONARY HAUTE-COUTURE

Ephemeral Silhouette

Marlene’s unprecedented understanding of couture and hope for wearable technology in her vision of a tech-infused dress was unimaginable back then. In her letters, dated 1958, to designer Jean Louis, the artist wrote:

“The most important thing is the effect. We have to find a way to make the dress glow.”

She further wrote:

“If you are worried about the technical side, let me say that I make contact with my foot (on a wire running to a small plate on the sole). The contact plate, which is fed electricity by the main line, is on the floor of the stage. This way, I can light up and take the light off at will. It’ll puzzle the people, which is good. They will not know if they imagine the light or if they are there.”

REVOLUTIONARY INDULGENCE

Unmatched Opulence

However, despite the detailed descriptions, designers were not able to fulfil Marlene’s dream of a perfect dress. Luckily 70 years later, Lisa Lang, the Founder of ElektroCouture – an internationally acclaimed and innovative fashion label – discovered Marlene’s letters in the archive of the Deutsche Kinemathek and turned the dream into reality.

Inspired by the star’s letters and descriptive sketches found in the archives, ElektroCouture team mixed innovative production tools such as 3d printing and laser cutting, with rare artisanal skills to create one of the most acclaimed high-end fashion couture pieces of modern times.

ELEGANT SOPHISTICATION

Spectacular Patterns

ELEKTROCOUTURE INTERACTIVE FASHION

Language of Light

Discover the haute-couture of tomorrow through the language of light and futuristic fashion design. ElektroCouture has opened the gates of high-end technological fashion craftsmanship by symbiotically fusing traditional couture and expert artisanal skills with innovative materials in unique formulations and compelling narratives of wearable art.

Boldly positioned at the frontier of breakthrough fashion couture, ElektroCouture is the world’s first ready-to-wear fashion brand that has successfully managed to augment couture with technology, in highly aesthetic and elegant creations that redefine the classic concept of fashion.

UNIQUE FASHION FORMULATIONS

ElektroCouture World

E-BROIDERY

At the forefront of fashion innovation -3d printed elements, laser cut patterns, futuristic materials and ‘e-broidery’ techniques.

Artisanal Luxury Fashion Icon MODERN CRAFTSMANSHIP

Handmade creations by experts in fashion tech couture, rare artisanal skills, and unique computer-generated patterns.

Limited Edition Luxury Fashion ONE OF A KIND

Creations that redefine the concept of fashion through some of the most acclaimed high-end couture pieces of modern times.

COMPELLING NARRATIVES

Style Icon

In memory of Marlene Dietrich – internationally acclaimed actress, legendary style icon, role model, and true visionary, ahead of her times.

Despite having a charismatic personality that always lit up the stage, Marlene Dietrich yearned for more – an interactive garment that could glow to puzzle the audience and leave them speechless.

VISIONARY HAUTE-COUTURE

Ephemeral Silhouette

Marlene’s unprecedented understanding of couture and hope for wearable technology in her vision of a tech-infused dress was unimaginable back then. In her letters, dated 1958, to designer Jean Louis, the artist wrote:

“The most important thing is the effect. We have to find a way to make the dress glow.”

She further wrote:

“If you are worried about the technical side, let me say that I make contact with my foot (on a wire running to a small plate on the sole). The contact plate, which is fed electricity by the main line, is on the floor of the stage. This way, I can light up and take the light off at will. It’ll puzzle the people, which is good. They will not know if they imagine the light or if they are there.”

REVOLUTIONARY INDULGENCE

Unmatched Opulence

However, despite the detailed descriptions, designers were not able to fulfil Marlene’s dream of a perfect dress. Luckily 70 years later, Lisa Lang, the Founder of ElektroCouture – an internationally acclaimed and innovative fashion label – discovered Marlene’s letters in the archive of the Deutsche Kinemathek and turned the dream into reality.

Inspired by the star’s letters and descriptive sketches found in the archives, ElektroCouture team mixed innovative production tools such as 3d printing and laser cutting, with rare artisanal skills to create one of the most acclaimed high-end fashion couture pieces of modern times.

ELEGANT SOPHISTICATION

Spectacular Patterns