DZHUS FASHION WORLD

Architecturally Precise

DZHUS Fashion – Embracing the future. As an innovative haute-couture label with a transformational edge and transhumanistic flavour, it is fair to say that DZHUS redefines the concept of fashion.

A creation of Irina Dzhus – brand’s designer and stylist – DZHUS Fashion nurtures unseen aesthetics defined by nihilistic transformational edges and austere transhumanistic flavours, in architecturally precise elements that match the ‘crazy rhythm of modern life’.

Inspired by the cultural blend of post-communist with democratic essences of modern Ukraine, DZHUS’s conscious choice for felted knit, denim, and cotton, seeks to portray textural reminiscences of an industrial past, concrete and ‘workers’ uniforms.

CELEBRATING GENDER-FLUID CONCEPTS

Dzhus Fashion Feelings

Eco-friendly Luxury Fashion

ECO-CONSCIOUS

In a multiculturally complex world, Dzhus fashion ideology holds eco-consciousness, gender equality, and humanity at core.

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BESPOKE STYLE

Modular designs, radical transformations, adaptive creations to the wearers’ preferences, and changing circumstances.

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ARTISANAL

Experimental complexes of hand-made artisanal creations, industrially-inspired, avant-gardist and yet functional constructs.

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GENDER-FREE DESIGN

Awareness of volumes, silhouettes, surfaces, voids, contours, textures, constitutive parts and forms, blended in gender-fluid concepts.