DZHUS FASHION WORLD
DZHUS Fashion – Embracing the future. As an innovative haute-couture label with a transformational edge and transhumanistic flavour, it is fair to say that DZHUS redefines the concept of fashion.
A creation of Irina Dzhus – brand’s designer and stylist – DZHUS Fashion nurtures unseen aesthetics defined by nihilistic transformational edges and austere transhumanistic flavours, in architecturally precise elements that match the ‘crazy rhythm of modern life’.
Inspired by the cultural blend of post-communist with democratic essences of modern Ukraine, DZHUS’s conscious choice for felted knit, denim, and cotton, seeks to portray textural reminiscences of an industrial past, concrete and ‘workers’ uniforms.
CELEBRATING GENDER-FLUID CONCEPTS
Dzhus Fashion Feelings
In a multiculturally complex world, Dzhus fashion ideology holds eco-consciousness, gender equality, and humanity at core.
Modular designs, radical transformations, adaptive creations to the wearers’ preferences, and changing circumstances.
Experimental complexes of hand-made artisanal creations, industrially-inspired, avant-gardist and yet functional constructs.
Awareness of volumes, silhouettes, surfaces, voids, contours, textures, constitutive parts and forms, blended in gender-fluid concepts.